So far, in my life's work of tasting and learning to understand wines, I have experienced very little of the wines from California - in fact most of my focus on that area revolves more around the hope that Rick and I will one day get the opportunity to eat at The French Laundry a restaurant that is regularly ranked at the top in the world.
I'm not too sure then, what induced me to order this book from Amazon - but I must have been following some thread at the time, especially since ' The House of Mondavi', a book describing the rise and fall of the family wine dynasty from California arrived today, also. But I haven't read that yet, so remains another story, and will be all the more so, since there were some fascinating references to the Mondavi's in 'The Judgement of Paris".
Essentially this book is about the growth in the California wine industry, from the late 1800s when grapes where first planted in the region, thru the changes wrought by fashion and calamatious intervention of 14 years of Prohibition, thru to the happy synergy that European emigres and the rising faith in science and an analytical approach to winemaking could bring to bear on land in the New World that bore 'terroir'similarities with Burgundy and Bordeaux in France.
The French wine industry is centuries old, and laden with preconceptions of its pre-eminance in the world. A position that had always been seen as unassaliable - in no small part becos the French believed very firmly that the brillance of their Grande Cru wines came down to the very earth it was grown in - the 'terroir'so to speak- and that is something that could never be transplanted to some upstart, other part of the world.
The French were smug, poised and totally confident in their superiority. So it was considered of no special interest when an Englishman who owned a wine shop in Paris decided to put together a blind wine tasting, in Paris, in 1976, to see how the up and coming California wines ( some from vineyards that had only produced 3 or 4 vintages at that stage), would compare with the best out of the 2 most heavily lauded french wine growing regions.
No-one anticipated the outcome - and what makes me smile is that some of the judges ( who were all French wine experts), to this day, 30 years later, refuse to discuss the tasting, so profound was the drama caused by the unintended discovery that these Californian wines actually tasted as good as the French, and in fact outclassed them by taking top place for both the Chardonnay and the Bordeau style red.
It created a huge furore - but my interest is not in seeing smugness and arrogance getting its comeuppance( although I do rather like it when that happens!), but rather in the significance that the discovery made to the growth of wine production throughout the rest of the world, including of course New Zealand.
Wine was been grown in other countries by the Seventies, but struggled to be taken seriously by the wine importing markets since top French wines held such a stranglehold on the publics perception of quality. What this tasting did - was to completely undermine that dominance and to create doubt thru which whole new markets opened up to careful, talented vintners, whether they lived in California, Australia, New Zealand, South America, Italy or Spain.
To a degree, the French have had to play catch up ever since. Their Grande Crus still command ridiculous amounts of money on the international market, becos there will always be the trophy buyers, portrayed rather too graphically for me sometimes in the American "Wine Spectator", who need to be in ownership of the top Chateau, becos the magazine or Robert Parker has decreed it as the best. But increasingly, those Chateau don't have to be centuries old buildings in Burgundy or around Saint Emilion - they may in fact be much more modern fixtures in the Napa Valley, or the Barossa. Becos the wine purchasing public have understood, and accepted the idea that it doesn't have to be French to be the best. That is a huge mindset change that has happened in a remarkably short time. And it was that simple myth that this tasting dispelled - with the reverberations been felt around the wine world still.
The book was a really interesting study of the type of people who get passionate about making wine - and having got to know a few wine makers over the years, I could identify easily with the personality types. I also found fascinating the description of how even in France the cachet that is attached to really good wine, always attracts the kind of people who want to 'enoblier' themselves by association. In other words use the money earned in some other occupation to buy into the instant credibility that owning a respected wine producer would give them. That concept has transformed the Napa Valley in the past 20 years - a feeling that is captured in Wine Spectator quite regularly.
That leads on to a discussion of the globilisation of wine brands, as bigger and bigger liquor companies start dominating the landscape, and producing increasingly generic wines, that are defined by the wine making process, rather than by the terroir that the French are so passionate about. But wine writers with the kind of clout of Robert Parker have created a market for that kind of wine, so its hard to be critical of people wanting to provide the market with what it wants to purchase. This book draws gentler conclusions about the issue than the movie 'Mondo vino' which I watched a couple of years back, which decried the growth in the clout of 'flying winemakers', who travel all over the world as consultants making the kind of wine that people want to drink, whether the grapes are grown in Argentina, Montalcino, or France.
All told, a really fascinating discussion of world wide trends in wine over the last 50 years.
28 October 2008
As an postcsript related directly to the NZ wine industry, a tasting has just been held at Scenic Cellars where top Gimblett Gravel style reds were tasted and compared to top Bordeaux chateaux. The results are in this article. It will be interesting to see how much attention the tasting gets over the next little while...