Snobbery

18 May 2011

I loathe snobbery with a passion, and we get to see occasional flashes of it as we go about our job, and I'm never impressed.

Snobbery is something I associate with people who think everything is about perception, and is tied up in their need to impress others.

That and also their belief that the intrinsic value in something is directly related to its percieved monetary value. If a bottle of wine is worth $250.00 then snobby people will be more impressed with the taste of that wine, then they would in one that was worth $25.00. But that is presupposing that they know the dollar value of the wines before they try them, and that is where I take issue.

Often their snobbiness is all about their ability to pay for something expensive, and not at all about their ability to understand and fully appreciate what it is that makes the wine, or the concert so special.

Massive international companies are built on the need for human beings to be associated with the hype of certain brands, and they will pay a premium, even though there may be no discernible difference between that object and another, beyond a recognisable logo.

 How much do the people really know and understand and appreciate. Or how much of their sense of enjoyment is tied up with wanting to impress other people with their ability to afford something percieved as rare and valuable.

For all those reasons I found this experiment to be quite intriguing - people percieve talent when they're told its something precious, but when left to their own devices, are they capable of really understanding?

Mmmm... ( Must go - Courteneys skyping...)

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